Customer relationship management (CRM) is an integral part of a mortgage brokers job because it is extremely important to follow up with customers in a timely and respectful manner. This means leaving enough space between contact attempts, so as to not appear pushy or over-eager to secure a loan. Let mortgage broker software help you manage your client base, help generate mortgage leads and provide marketing automation for you to make your life easier and to grow your business quicker. Many software programs even offer additional benefits like loan calculations, all of which are automated and accurate.
You can now easily maintain a client database with a mortgage broker software program, as it allows you to view your current loans in progress online in an easy to use manner. Alternatively, a searchable database allows you to locate prior clients when you have new offers that may interest them. The possibilities are endless to improve workflow and increase mortgage CRM when you use a reputable software program, for instance you can create comparison charts for various options to display to your refinance customers.
Maybe a 20 year note would be a more cost effective solution, as opposed to keeping your mortgage payments on a 30 year note. Its never been easier to show them their options as it is now, thanks to these easy to understand comparison charts. You can even utilize hundreds of marketing templates to produce flyers that look professionally designed as well!